PENN Entertainment Ends ESPN Pact and Rebrands to theScore Bet
PENN Entertainment, Inc. (Nasdaq: PENN) reported its financial results for the third quarter and the first nine months ended September 30, 2025. The company achieved Q3 revenue of $1,717.3 million, with an adjusted EBITDA of $194.9 million, but recorded a net loss of $865.1 million.
Year-to-date buybacks reached $354.4 million, and a new $750 million buyback program is set to begin in 2026.
Termination of Online Sports Betting Agreement with ESPN
PENN and ESPN mutually agreed to an early termination of their U.S. online sports betting (OSB) agreement. Under the Termination Agreement, PENN’s OSB marketing exclusivity with ESPN will end on December 1, 2025.
Key Terms of the Termination Agreement
- Mutual decision to conclude the collaboration amicably.
- PENN will rebrand its digital platform to theScore Bet starting December 1, 2025.
- Focus realignment to leverage PENN’s omnichannel strategy encompassing regional casinos and digital business.
“When we first announced our partnership with ESPN, both sides made it clear that we expected to compete for a podium position in the space. Although we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.”
“PENN’s unique omnichannel strategy is anchored in a diverse portfolio of market-leading regional casinos and a complementary digital business. We are realigning our digital focus to leverage the strength of our U.S. market.”
The company is preparing to rebrand to theScore Bet on December 1, 2025, marking a new phase in PENN’s digital strategy.
Summary: PENN Entertainment is ending its exclusive online sports betting partnership with ESPN to refocus its digital strategy and rebrand as theScore Bet, leveraging its strengths in casinos and digital markets.
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