Starbucks Responds to Bearista Cold Cup Craze
The bear-shaped, 20-ounce holiday tumbler released on November 6 sold out almost immediately, igniting excitement and frustration among fans. Starbucks introduced its latest festive beverage container, the Bearista Cold Cup, early in the morning on November 5.
Bearista Cold Cup Design
The cup is clear and shaped like a bear, featuring a lid with an attached straw. When inserted, the straw resembles a green beanie, a signature Starbucks color, perched on the bear’s head.
Social Media Reaction
Starbucks first revealed the Bearista on Instagram on November 5, where it quickly garnered attention. The cup was highly popular, but many customers reported it was sold out by the time they tried to purchase it.
- Some fans claimed that individual Starbucks stores only received one or two Bearista cups each.
- Users expressed dissatisfaction with the limited availability and marketing strategy.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,” one user wrote on Starbucks’ official Instagram account.
“Our local store received ONE,” another customer claimed. “Why are you even marketing this?”
Concerns also arose that employees at some locations were purchasing the cups before customers had the chance to buy them, adding to the frustration over the limited stock.
Author’s Summary
The limited supply of Starbucks’ Bearista Cold Cup quickly sparked fan excitement and customer disappointment, prompting Starbucks to address concerns about stock and availability.
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