Lorraine Woods Promoted to Chief Investment & Operations Officer at Atomic 212°
Media agency Atomic 212° has announced the promotion of Lorraine Woods to the position of Chief Investment and Operations Officer, effective immediately. This expands her previous title and responsibilities.
Woods will report directly to Atomic 212° CEO Rory Heffernan. In her new capacity, she will oversee agency operations, enhance process consistency, integrate new technologies and platforms, and focus on resourcing, talent development, and succession planning.
The general managers of the company’s offices in Melbourne, Brisbane, Darwin, and Adelaide will now report directly to Woods. She had served as the Chief Investment & Trading Officer prior to this promotion.
Woods joined Atomic 212° in 2016 as National Group Trading Director and later became National Head of Trading. Her professional background also includes senior positions at ZenithOptimedia, now Zenith Australia, and several other leading media firms.
“Lorraine is a foundational leader within Atomic 212°, and a huge part of the remarkable success we’ve had to date. She’s shown a tireless commitment in establishing a world-class trading function and driving incredible value for our clients for many years. Lorraine has built tremendous relationships throughout the industry, deservedly admired by publishers, clients and Atomic 212° team members alike,”
said CEO Rory Heffernan.
Author’s Summary
Lorraine Woods steps into her new role at Atomic 212°, expanding her leadership to operations as she continues shaping the agency’s growth and innovation direction.
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