Roots Taps Canadian Icon Seth Rogen as the Face of Its 2025 Holiday Campaign

TORONTO, Nov. 4, 2025 – Roots, the iconic premium outdoor lifestyle brand known for its heritage leather, quality sweats, and unmistakable maple leaf spirit, proudly names actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign.

Celebrating Humour, Heritage, and Heart

With more than fifty years of rich heritage, Roots continues to blend legacy with modern culture. The partnership with Rogen reinforces the brand's dedication to talent that represents humour, authenticity, and Canadian pride.

The “Anything Roots” Campaign

The campaign, titled Anything Roots, showcases Roots' humour and warmth in a nostalgic, retro-inspired setting. Rogen stars as the Roots Holiday Concierge, tasked with managing a barrage of customer calls, providing witty and heartfelt advice to all kinds of shoppers—from frantic last-minute buyers to puzzled siblings—with classic Canadian charm.

“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”

Roots’ Legacy and Vision

Iconic brand with over five decades of heritage
Known for premium leather products and cozy sweats
Maintains a strong connection to Canadian culture and spirit
Values authenticity and homegrown talent

The campaign reaffirms Roots' commitment to celebrating genuine personalities who blend humour with heartfelt connection, making the holidays memorable.

“Rogen doles out hilarious, heartfelt advice wrapped in signature Roots spirit,” capturing the brand’s essence perfectly.

Author's summary: Roots partners with Seth Rogen for the 2025 Holiday campaign, blending humour, heritage, and authentic Canadian spirit to celebrate giving with warmth and wit.

美通社 — 2025-11-04