How to Get a Coloured Instagram Profile (Spoiler: You Can’t)

If you’ve been browsing Instagram lately, you might have noticed profiles featuring unique colours—such as baby pink or deep blue—rather than the usual white background. Some profiles even display a distinctive gold ring around their profile picture. You may have wondered how to get these effects for your own profile.

The simple answer: you can’t. These colourful profiles are not part of a public Instagram feature but are an exclusive award given to a select group of creators.

The Exclusive 'Rings Winners'

In late 2025, Instagram introduced a special prize rewarding just 25 creators who have made significant cultural impacts and taken creative risks. These creators are known as the inaugural ‘Rings winners.’

Unique Profile Features for Winners

Custom Profile Background Colour: Winners can customize their profile background, breaking away from the standard white grid with vibrant colours.
The Gold Story Ring: Unlike the typical pink-and-orange Story ring for regular users, winners’ Stories feature a shimmering, animated gold ring.

These creators are recognised for shifting culture and “taking creative chances.”

The gold ring and custom backgrounds are not available to the general public but signify the prestige of being among the 25 honoured Instagram creators.

Instagram’s coloured profiles are a rare, exclusive feature meant to celebrate top creators rather than a user-selectable option.

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CULTR — 2025-11-07