Emily Ratajkowski Stars in Kurt Geiger's Festive Campaign
Kurt Geiger is among the brands launching their festive season campaigns this week, aiming to stand out with a dazzling presentation. This holiday season, the brand channels the opulence of Marie Antoinette reimagined as a modern party icon, showcasing its most joyful collection to date.
Global icon Emily Ratajkowski leads the campaign, embodying festive spirit and style. The brand has amplified its signature shimmer and sparkle, a strategy that has fueled its growth in the UK and accelerated expansion in the US.
Campaign Vision and Style
Photographer Laura Coulson captured the campaign, continuing Ratajkowski’s portrayal of the brand on “a decadent winter girls’ trip.” It portrays holiday indulgence with charm — “overdressed, overjoyed, and unapologetically extra.”
Festive Accessories Highlight
The collection features playful accessories that are “joyfully unserious.” Handbags in the shape of desserts include a two-tier pastel cake adorned with crystal icing, and a champagne bottle party bag cheekily labeled “Kurt’s Fizz.” Both open to carry party essentials.
“On a decadent winter girls’ trip, embodying holiday hedonism at its most charming: overdressed, overjoyed, and unapologetically extra.”
“Handbags masquerade as desserts including a two-tier pastel cake iced with crystals, alongside a champagne bottle party bag, cheekily labeled ‘Kurt’s Fizz’ - both unzip to stash party essentials.”
Summary: Emily Ratajkowski leads Kurt Geiger’s festive campaign, highlighting a vibrant holiday collection inspired by luxury and playful indulgence, sure to capture attention this season.
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