RTL AdAlliance Expands European Sales Network with ORF Partnership
RTL AdAlliance and ORF-Enterprise have formed an exclusive strategic partnership to expand international sales of Austria's leading public media portfolio.
- RTL AdAlliance becomes the global sales partner for ORF.
- The partnership offers international agencies and advertisers access to ORF's advertising inventory across TV, radio, digital, and online platforms.
The agreement includes representation of ORF's main television channels (ORF 1, ORF 2, ORF III, and ORF Sport+), radio stations (Hitradio Ö3 and FM4), and online platforms (ORF.at, ORF ON, and ORF Sound).
Together, these outlets reach a majority of the Austrian population, with ORF 2 achieving a 37.6% average daily reach in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
Author's summary: RTL AdAlliance partners with ORF to expand international sales.
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