Quest for the unusual draws luxury travellers to independent hotels | TTG Asia

Quest for the Unusual in Luxury Travel

Demand for independent hotels offering creative guest experiences is rising, as travellers turn away from generic accommodations.

“Demand for independent luxury accommodation is more pronounced than ever because people are always after unique hotels and experiences.”

According to Philipp Weghmann, chief development officer of Preferred Travel Group, findings from the Luxury Travel Report by Preferred Hotels & Resorts and The Harris Poll reveal that 70% of surveyed luxury travellers feel modern luxury hotels have lost their soul to standardisation.

Author's summary: Luxury travellers seek unique experiences in independent hotels.

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TTG Asia TTG Asia — 2025-10-28

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