XPE Group has announced an exciting new chapter for one of Glasgow’s best-known leisure and entertainment destinations, as XSite Braehead prepares to rebrand as GRID.
The fresh identity marks the start of a £12.6 million investment programme that will transform the site into a next-generation hub for fun, fitness and family entertainment.
The name GRID pays homage to the electric buzz of its upcoming attractions and to the location’s industrial heritage as a former electricity plant.
GRID isn’t just about speed.
Author's summary: XSite Braehead rebrands as GRID with a £12.6m investment.