Building Donor Communities for New or Underfunded Issues
By Shannon Campion & David Coman-Hidy, Oct. 29, 2025
If you had $100 to alleviate the most suffering and do the most good in the world, what would you do with it? For many philanthropists, the answer lies in newer and less expected places, such as tackling the harms of intensive animal agriculture.
This cause, long overlooked and underfunded, is increasingly attracting donors eager to address the largest social issues of our time.
“a defining moral failing of our age” and “perhaps the worst crime in history”
refer to the horrific suffering inflicted on farm animals, and many funders have woken up to this problem.
Authors provide five ways to engage philanthropists and advocates in early-stage or overlooked causes.
Author's summary: New donors support underfunded causes.
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