Bastien Broda Sells 542 Broadway to Beneson Capital Partners for $23M

Bastien Broda Sells 542 Broadway to Beneson Capital Partners for $23M

The landmarked, six-story, prewar retail condo at 542 Broadway has been sold by Bastien Broda's 109Co to Benenson Capital Partners for $23 million.

The building, located in the heart of SoHo, is occupied by New Balance, which recently signed a 10-year lease for the 7,225 square-foot retail space.

Commercial Observer can first report that Bastien Broda’s 109Co real estate investment firm is selling the retail condominium at the landmarked 542 Broadway to Benenson Capital Partners for $23 million.

Author's summary: Bastien Broda sells 542 Broadway to Beneson Capital Partners.

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Commercial Observer Commercial Observer — 2025-10-29

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