ICOMIA Podcast: Revolutionizing Sailing with SailGP
Antonio Alquézar, team principal of SailGP Spain, discusses how SailGP's innovative approach is transforming elite sailing and attracting a new, younger audience to the world of boating.
- Race format and logistics structure are being revamped
- Sustainability program is a key focus
- Identical F50 boats ensure a level playing field among teams
- Upgrades, such as new T foils, are introduced simultaneously to all teams
SailGP is achieving significant viewership, with approximately 25 million viewers per Grand Prix and 65% of its audience under 33 years old, helping to build long-term participation and future demand in the industry.
"reshaping elite sailing and drawing in a new, younger audience to the world of boating"
Author's summary: SailGP is changing the sailing game with innovative approaches.
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