HBO Max Launch in Germany
HBO Max will launch in Germany in January 2026, marking a major step in Warner Bros. Discovery's European rollout.
Ad sales will be handled by Ad Alliance, a Cologne-based sales house of RTL Deutschland, as part of a strategic commercial partnership.
Streaming is one of the most dynamic growth segments in the video market
According to Carsten Schwecke, CEO of Ad Alliance, this partnership combines HBO Max's strength with Ad Alliance's marketing expertise to provide high-quality inventory to advertisers.
- Launch date: January 2026
- Ad sales handled by: Ad Alliance
- Partnership with: RTL Deutschland
Author's summary: HBO Max launches in Germany in January 2026 with Ad Alliance handling ad sales.
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