Online platforms have made it easier for private homeowners to rent to vacationers, impacting real estate prices in mountain villages.
Benjamin Berger, a mountain real estate specialist, recalls a time when owners were reluctant to rent their properties to vacationers due to cultural concerns.
"Culturally, the idea of having strangers sleep in your home wasn't well accepted,"
However, the 2008 subprime mortgage crisis changed this mindset, as property owners sought to generate income from their idle real estate.
Today, Berger's agency, Cimalpes, manages 1,200 seasonal rentals, reflecting the shift towards a 'culture of second homes' in French ski resorts.
Author's summary: Airbnb drives French ski resorts' shift to second homes.