ESPN Ends Deal with PENN Entertainment, Partners with DraftKings
Just minutes after announcing the mutual termination of its exclusive U.S. online sports-betting agreement with PENN Entertainment, ESPN unveiled a new multi-year partnership to make DraftKings its Official Sportsbook and Odds Provider.
Transition from ESPN BET to DraftKings Integration
The ESPN BET online sports-betting app will be discontinued on December 1, and the "ESPN BET" brand will shift focus to sports-betting content integrated with DraftKings Sportsbook across ESPN’s platforms. A full rollout of this collaboration is expected in 2026.
“Our betting approach has focused on offering an integrated experience within our products,” says ESPN Chairman Jimmy Pitaro. “Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
DraftKings’ Role in ESPN’s Ecosystem
- DraftKings will power the betting tab within the ESPN app.
- Users will have access to betting features including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6.
- ESPN customers can expect special promotions for the newly launched ESPN Unlimited direct-to-consumer product.
Author’s Summary
ESPN shifts its U.S. sports-betting strategy by ending its pact with PENN and partnering with DraftKings to enhance its integrated sports and betting experience across digital platforms.
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