On November 6, Seven West Media held its AGM and trading update, marking Kerry Stokes' final meeting as Chairman ahead of the likely merger with Southern Cross Austereo (SCA). The company reported its first EBITDA increase since FY22, despite a decline in total television advertising.
Stokes emphasized the importance of Australians maintaining free access to sports content. He also criticized the AFL for what he described as "poor scheduling," which impacted audience numbers.
“We fit together exceptionally well, a seamless combination of high-value brands across free-to-air television, streaming, audio, digital and publishing assets.”
— Kerry Stokes on the pending merger
Jeff Howard, CEO of Seven West Media and future CEO of the merged entity, highlighted the strategic benefits of combining the two companies.
“Bringing together the complementary assets and brands of Seven West Media and Southern Cross will create a truly national, diversified media organisation, one with extensive scale and reach across free-to-air television, streaming, audio, digital and publishing assets. The possibilities will bring a new energy to Seven West Media.”
The upcoming merger is expected to unite valuable media assets, enhancing national reach and creating fresh opportunities across multiple platforms.
Author's summary: The merger between Seven West Media and Southern Cross Austereo promises a powerful combination of complementary media assets, poised to refresh and expand Australia's national media landscape.