Canada Soccer and Infinity & Announce Music Ambassadors With First Wave of Perfect Pitch Contributors

Canada Soccer and Infinity Announce Music Ambassadors

Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under Grammy-winning producer Boi-1da to launch the Perfect Pitch project. Led by executive producer Boi-1da, Perfect Pitch brings together diverse genres, cultures, and communities that reflect modern Canada.

About the Perfect Pitch Album

The upcoming album, planned for release before next summer’s FIFA World Cup, will feature original songs, reimagined tracks, and unique collaborations with some of Canada’s most esteemed artists.

Partnership and Purpose

Infinity & aims to enhance cross-promotion and activation opportunities across major entertainment and cultural platforms worldwide, broadening Canada Soccer’s reach beyond sports and supporting the Canada Soccer Foundation.

“Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage.”

Future Plans

Additional artists, song releases, and activation details will be announced by Canada Soccer and Infinity in the upcoming months.

About Infinity

Toronto-based Infinity operates globally as a full-service music and entertainment company specializing in project management, record label, talent management, and strategic partnerships. They collaborate with artists, brands, and organizations to realize creative visions and deliver impactful entertainment results worldwide.

Summary: Perfect Pitch, a project led by Boi-1da and supported by Canada Soccer and Infinity, unites top Canadian artists in a philanthropic album promoting youth empowerment and national sports development.

Canada Soccer — 2025-11-05