E-commerce Trend in India
WPP Media India has launched a playbook titled 'Beyond Price Tags' to analyze the impact of premiumisation on India's e-commerce market.
According to the report, Indian e-commerce is entering a "decisively premium" phase driven by changing consumer expectations.
Indian consumers are moving beyond pure price comparisons and are starting to look for better quality, better design, stronger storytelling, personalisation, and even ethical sourcing.
- The report highlights how premiumisation is shaping online purchases in India.
- It notes that consumers are evaluating value and willing to pay for premium products.
- This behaviour is no longer limited to top metro customers and is spreading deeper into the country.
Author's summary: WPP Media India's playbook analyzes e-commerce trends in India.
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