Lululemon Partners with NFL
Canada's Lululemon Athletica is partnering with the National Football League in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including men's and women's apparel and accessories, starting on October 28.
The company has been expanding into sports apparel, with previous partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
Most recently, Lululemon signed an endorsement deal with Formula 1 champion Lewis Hamilton.
This move into sports apparel comes as Lululemon's traditional business faces challenges due to tariffs and changing consumer preferences.
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Author's summary: Lululemon partners with NFL.
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