Lacoste Debuts Rolex Paris Masters 2025 Collection - V Magazine
The French brand will dress athletes Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Arthur Fils at the 2025 Rolex Paris Masters.
As a premium partner of the tournament since 2024, Lacoste's crocodile logo will decorate the Paris La Défense Arena, the event's new home.
- Novak Djokovic
- Daniil Medvedev
- Grigor Dimitrov
- Ugo Humbert
- Arthur Fils
Referees and ball boys and girls will also wear a Lacoste co-branded collection with the tournament.
The Lacoste x Rolex Paris Masters 2025 collection is now available to shop online, featuring items such as the Unisex Rolex Paris Masters Edition Ballboy Polo and crocodile-emblemed caps.
The brand has also launched the “Crocodile Challenge” — a digital crocodile hunt using QR codes scattered throughout the Paris La Défense Arena.
Author's summary: Lacoste debuts its 2025 collection for the Rolex Paris Masters tournament.
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