The 2025 John Lewis Christmas advert features a classic '90s house song, focusing on intergenerational raving through a father and son's shared appreciation of Alison Limerick's 'When Love Lives'.
Instead of using a contemporary pop star, the retailer opted for a 1991 house banger, which is central to the ad's storyline.
'When Love Lives' by Alison Limerick
The advert begins with a dad receiving a vinyl copy of the song as a gift from his son, prompting a nostalgic flashback to a lively dancefloor from his youth.
Author's summary: John Lewis features a '90s house hit in its 2025 Christmas advert.