This home décor retailer has shuttered more than 20 locations after $10M brand selloff

This Home Décor Retailer Closes Over 20 Locations After $10M Brand Sale

Kirkland’s Home is undergoing significant changes in response to evolving retail trends. Earlier this year, the company announced plans to close 25 stores after selling its brand—including name, logo, and intellectual property—to Bed Bath & Beyond for $10 million.

Industry Shift Driven by Changing Shopping Habits

Both companies describe this transaction as part of a broader effort to transform the home retail sector in the U.S. Experts see this as a critical turning point as traditional retailers adapt to consumer behavior, which increasingly favors online shopping over visiting physical stores.

Wider Retail Trends Impacting Store Closures

This decision reflects a larger trend in the retail world, with many chains downsizing or closing entirely. Coresight Research reports that over 7,100 retail stores shut down in 2024, marking nearly a 70% rise compared to the previous year.

These factors contribute to the challenges retailers face today.

Regional Impact and Future Plans

California is notably affected by these changes. Bed Bath & Beyond has stated it has no plans to open physical stores in the state amid this shift.

"This move is part of a larger effort to reshape how home retail works in America."

This quote underscores the strategic nature of the sale and store closures.

Author’s summary: Kirkland’s sale of its brand and mass store closures reflect deep shifts in retail, driven by rising rents, less foot traffic, and consumers’ growing preference for online shopping.

more

PennLive PennLive — 2025-11-06

More News